Welcome to the Vernacular Type Project, an online collection of images documenting hand‑lettered and hand‑crafted vernacular signage from around the world.

Vernacular typography (or type) consists of letterforms and typography specific to a particular place, reflecting its unique visual culture. Crafted by designers, artisans, and untrained creators, vernacular type often features unique or unconventional letterforms. It uses a variety of materials—from hand-painted letters to words created out of bamboo, neon tubes, shell, or mosaic tiles.

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“Typography is most decidedly about place, and the flavour it takes from a specific location.”

—The Bloomsbury Handbook
of Global Typography

Featured Collection Images

207 Dũng
Bún Riêu Cua
Chi Ba Hội An
Dentist
Bò Nương
Tourist Boat
Diêm Thuận
Thanh Bình
Men’s Bathhouse
Tiệm Ăn Cao Lầu Bá Lễ
Prothesiste Dentair
Restaurant Café Jad Jamal

Recent Article

Dash of the Brushstroke

Dash of the Brushstroke

In this interview design educator and typographic researcher Steffi Neukirchen discusses her Signs of Saigon project.

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Recent Gallery

Recent Story

Morocco

Morocco

Explore the vernacular signage of this country in North Africa, and its unique mixture of people, languages, and scripts.

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Become a Contributor

Throughout this site you will see many striking examples of vernacular typography from across the globe. If you get inspired, you too can contribute to this growing collection!

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